Apple Statistics For 2025: Revenue, Users, And Market Share
Apple is not just a tech company; it’s an industry-defining powerhouse that has continually shaped the global market with its groundbreaking products and services.
From its foundation in 1976 to becoming one of the most valuable companies in the world, Apple has consistently set benchmarks for innovation, design, and customer loyalty.
As of early 2025, the company has a market cap of just over $2.9 trillion and boasts over 2.2 billion active devices worldwide.
Apple dominates many categories worldwide, from smartphones, smartwatches, and tablets to services like the App Store and iCloud.
Continue reading for the most up-to-date Apple statistics in 2025.
Key Apple statistics
- Apple generated $383.29 billion in revenue in 2023.
- As of 2024, there are around 2.2 billion active Apple devices worldwide.
- In Q2 2024, iPhone sales accounted for 50.46% of Apple’s revenue.
- Apple’s services division generated $23.87 billion in Q2 2024, accounting for 26.3% of the company’s revenue.
- Apple Music has grown to 93 million subscribers as of 2023.
- The Apple App Store hosts 3.84 million apps as of 2024, including over 1 million games.
- Apple has 161,000 employees globally in 2024.
These key figures showcase Apple’s dominance in the global tech industry, particularly in smartphones, services, and its growing ecosystem of devices and content.
Annual Apple revenue
Apple’s annual revenue has consistently showcased the company’s robust growth and dominance in the technology sector.
In 2023, Apple generated an impressive $383.29 billion, 2.8% compared to the previous fiscal year, but still indicative of its commanding market presence.
This dip reflects market saturation in some product lines, coupled with global economic challenges.
However, Apple’s diversification into services and wearables has helped stabilize revenue and ensured sustained growth.
In the first quarter of 2025, Apple posted quarterly revenue of $124.3 billion – a 4% increase on a year-over-year basis.
Historical Revenue Growth
Apple’s revenue growth over the years has been driven by the immense success of its iPhone and the increasing contributions from its services, Mac, iPad, and wearables categories.
Here is the table detailing Apple’s annual revenue from 2009 through 2024.
| Year | Apple Annual Revenue |
|---|---|
| 2009 | $42.91 billion |
| 2010 | $65.23 billion |
| 2011 | $108.25 billion |
| 2012 | $156.51 billion |
| 2013 | $170.91 billion |
| 2014 | $182.8 billion |
| 2015 | $233.72 billion |
| 2016 | $215.64 billion |
| 2017 | $229.23 billion |
| 2018 | $265.6 billion |
| 2019 | $260.17 billion |
| 2020 | $274.52 billion |
| 2021 | $365.82 billion |
| 2022 | $394.33 billion |
| 2023 | $383.29 billion |
And here is a chart representing the same annual revenue data:
2023 witnessed a slight decline from the peak revenue in 2022, reflecting global supply chain issues and a maturing smartphone market.
However, Apple is projected to regain momentum in 2024, particularly with increased emphasis on services and next-generation product innovations.
Quarterly Apple revenue
Apple’s quarterly revenue consistently reflects its product release cycle. Peak revenues are typically seen during Q1, driven by holiday sales and the launch of new iPhones.
Over the years, Apple has shown strong performance across all quarters, with Q1 significantly contributing to its financial success.
The table below provides a breakdown of Apple’s quarterly revenue from 2018 through 2024:
| Quarter | Apple Quarterly Revenue |
|---|---|
| Q1 2018 | $88.29 billion |
| Q2 2018 | $61.14 billion |
| Q3 2018 | $53.26 billion |
| Q4 2018 | $62.90 billion |
| Q1 2019 | $84.31 billion |
| Q2 2019 | $58.02 billion |
| Q3 2019 | $53.81 billion |
| Q4 2019 | $64.04 billion |
| Q1 2020 | $91.82 billion |
| Q2 2020 | $58.31 billion |
| Q3 2020 | $59.68 billion |
| Q4 2020 | $64.70 billion |
| Q1 2021 | $111.44 billion |
| Q2 2021 | $89.58 billion |
| Q3 2021 | $81.43 billion |
| Q4 2021 | $83.36 billion |
| Q1 2022 | $123.94 billion |
| Q2 2022 | $97.28 billion |
| Q3 2022 | $82.96 billion |
| Q4 2022 | $90.15 billion |
| Q1 2023 | $117.15 billion |
| Q2 2023 | $94.84 billion |
| Q3 2023 | $81.80 billion |
| Q4 2023 | $89.50 billion |
| Q1 2024 | $119.6 billion |
| Q2 2024 | $90.8 billion |
| Q3 2024 | $85.8 billion |
| Q4 2024 | $94.9 billion |
| Q1 2025 | $123.4 billion |
- Q1 2024 was one of Apple’s best-performing quarters, with $119.6 billion, driven by the latest iPhone release and holiday sales.
- Q2 2024 saw a dip, consistent with non-holiday trends, at $90.8 billion.
- Q3 2024 continued the seasonal downward trend, generating $85.8 billion in revenue, though it still reflects strong post-holiday sales.
The chart shows even more data, starting with the quarterly Apple revenue from 2014:
This chart clearly shows Apple’s quarterly revenue performance over the past decade, highlighting its growth trends.
Apple revenue split by category
Apple’s revenue comes from multiple product and service categories, with the iPhone being the dominant contributor.
However, Apple’s services segment, wearables, and other product categories have grown significantly in recent years.
Below is a detailed breakdown of Apple’s revenue by category for Q3 2024.
| Category | Apple Revenue (Q3 2024) | Share of Total Revenue |
|---|---|---|
| iPhone | $39.29 billion | 45.8% |
| Services | $24.21 billion | 28.2% |
| Wearables, Home & Accessories | $8.09 billion | 9.4% |
| Mac | $7 billion | 8.16% |
| iPad | $7.16 billion | 8.34% |
- iPhone sales continue to dominate, contributing $39.29 billion in Q3 2024, which accounts for 45.8% of Apple’s total revenue. While this remains the largest segment, its overall share has decreased compared to previous years due to the rise in services and other categories.
- Services generated $24.21 billion, making up 28.2% of total revenue, underscoring the growing importance of Apple’s subscription-based offerings, such as iCloud, Apple Music, and the App Store.
- The Wearables, Home & Accessories category, including popular products like the Apple Watch and AirPods, brought in $8.09 billion, accounting for 9.4% of revenue.
- Mac revenue totaled $7.00 billion, representing 8.16% of total income, driven by demand for high-performance laptops and desktops.
- iPad saw a strong performance with $7.16 billion, contributing 8.34% of revenue, supported by demand for tablets in education, professional, and consumer markets.
This chart provides a visual breakdown of how each category contributes to Apple’s total revenue in Q3 2024, highlighting the growing importance of services alongside traditional hardware sales like iPhones, Macs, and iPads.
Apple revenue split by region
Apple’s global footprint is expansive, with its revenue derived from several key regions, including the Americas, Europe, and Greater China.
Each region contributes significantly to Apple’s overall revenue, though the Americas consistently lead the pack.
| Year | Americas (USD) | Europe (USD) | China (USD) | Japan (USD) | Rest of Asia Pacific (USD) |
|---|---|---|---|---|---|
| 2021 | $153.32 billion | $89.33 billion | $68.29 billion | $28.43 billion | $26.28 billion |
| 2022 | $169.6 billion | $95.1 billion | $74.2 billion | $25.9 billion | $29.3 billion |
| 2023 | $162.49 billion | $94.2 billion | $72.5 billion | $24.2 billion | $29.6 billion |
- The most significant revenue contributor, the Americas, brought in $162.49 billion in 2023, continuing to represent nearly 42% of Apple’s total revenue.
- Apple’s second-largest market, Europe, accounted for $94.2 billion in 2023, indicating consistent demand for Apple products.
- Greater China, which includes mainland China, Hong Kong, and Taiwan, contributed $72.5 billion, cementing its importance despite global economic challenges.
- Smaller markets like India, Australia, and others in Asia-Pacific collectively generated $29.6 billion in 2023, surpassing Japan’s $24.2 billion revenue.
This breakdown highlights Apple’s strategic importance in regions like China and Europe while showcasing the Americas’ dominance in overall revenue generation.
Apple iPhone market share
Since its introduction in 2007, the iPhone has become one of the most iconic and best-selling smartphones worldwide.
Over the years, Apple has seen fluctuations in its iPhone market share as the smartphone market has matured and competitors have entered the space.
However, the iPhone remains dominant, with a 17% market share worldwide in Q1 2024.
Below is a detailed breakdown of Apple’s iPhone market share over the years:
| Year | Apple iPhone Market Share |
|---|---|
| 2007 | 3% |
| 2008 | 9% |
| 2009 | 14% |
| 2010 | 15% |
| 2011 | 18% |
| 2012 | 18% |
| 2013 | 15% |
| 2014 | 15% |
| 2015 | 12% |
| 2016 | 11% |
| 2017 | 11% |
| 2018 | 10% |
| 2019 | 11% |
| 2020 | 12% |
| 2021 | 14% |
| 2022 | 16% |
| 2023 | 16% |
| Q1 2024 | 17% |
- 2007: Apple launched the first iPhone, capturing 3% of the global smartphone market by the end of the year.
- By 2009, the iPhone’s market share had surged to 14%, driven by the growing popularity of smartphones and Apple’s focus on user-friendly design and software.
- From 2012 to 2016, iPhone’s market share hovered between 11% and 18%, as Apple faced increasing competition but maintained its premium brand image.
- From 2020 to 2023, the iPhone market share significantly increased, reaching 16% by 2023, as Apple capitalized on innovations like 5G and expanded its services ecosystem.
- As of Q1 2024, Apple’s iPhone market share has reached 17%, the highest in recent years. It is continuing its growth trajectory fueled by consistent product updates, a loyal customer base, and an expanding global reach.
This chart clearly shows how the iPhone’s market share has evolved over the years. It has grown steadily since 2020, leading to a 17% share in Q1 2024.
Apple’s ability to innovate while maintaining a premium brand has allowed it to retain and even grow its foothold in an increasingly competitive market.
Apple iPad market share
The iPad has maintained a dominant position in the global tablet market, consistently outperforming competitors such as Samsung and Amazon.
Apple’s iPad market share has remained stable over the years. Here’s a table for a better visual representation of the iPad market share:
| Year | Apple iPad Market Share |
|---|---|
| 2022 | 37.4% |
| 2023 | 37.8% |
| Q1 2024 | 32% |
Despite increased competition from other manufacturers, Apple remains the leading player in the tablet industry, thanks to its powerful hardware, seamless integration with the Apple ecosystem, and iPadOS updates that keep the device ahead of its competitors.
Apple Mac market share
The Mac remains a crucial part of Apple’s hardware lineup, particularly in the laptop and desktop markets.
Despite being overshadowed by the iPhone and iPad in terms of sales volume, Apple’s Mac market share has consistently grown over the past decade.
Below is a table showcasing Apple’s Mac market share from 2010 through 2024.
| Year | Apple Mac Market Share |
|---|---|
| 2010 | 7.3% |
| 2011 | 8.0% |
| 2012 | 9.4% |
| 2013 | 9.7% |
| 2014 | 10.3% |
| 2015 | 7.5% |
| 2016 | 7.7% |
| 2017 | 8.2% |
| 2018 | 9.8% |
| 2019 | 9.2% |
| 2020 | 8.7% |
| 2021 | 9.5% |
| 2022 | 10.3% |
| 2023 | 9.7% |
| Q1 2024 | 9.4% |
| Q2 2024 | 8.8% |
The Mac’s market share peaked at 10.3% in 2014 and 2022, driven by new hardware innovations like the M1 and M2 chips.
The chart illustrates the Mac’s steady market presence, with peaks in years of significant product launches and innovations.
Apple ad revenue
Apple’s ad business has become an increasingly important revenue stream recently.
In 2022, Apple generated $4.32 billion from its advertising segment, which includes Apple Search Ads and ads within its App Store.
| Year | Apple Ad Revenue |
|---|---|
| 2021 | $3.05 billion |
| 2022 | $4.32 billion |
| 2023 | $5.10 billion |
| 2024 | $6.17 billion |
- Apple’s ad business is primarily driven by Apple Search Ads, which place sponsored ads within the App Store search results.
- The rapid expansion of Apple’s services ecosystem, including its vast installed base of over 1 billion devices, has fueled the growth of its advertising business.
- Apple’s focus on privacy and its App Tracking Transparency (ATT) feature has also impacted competitors like Meta, redirecting ad budgets toward Apple’s ecosystem.
Apple’s ad revenue is on a steep upward trajectory.
As services like Search Ads and in-app advertising continue to grow, Apple is expected to become a significant player in the global digital ad industry.
How many subscribers does Apple Music have?
Apple Music continues to grow steadily, maintaining its position as one of the leading music streaming services worldwide.
As of 2023, Apple Music had 93 million subscribers, marking a significant increase from previous years.
This growth can be attributed to Apple’s strong ecosystem, where seamless integration between hardware and services encourages user loyalty.
| Year | Apple Music Subscribers |
|---|---|
| 2018 | 56 million |
| 2019 | 60 million |
| 2020 | 72 million |
| 2021 | 78 million |
| 2022 | 88 million |
| 2023 | 93 million |
- Apple Music has grown by almost 50% since 2018, showing consistent year-on-year growth.
- Apple Music has become a critical part of Apple’s services category, contributing to the company’s overall revenue growth.
Apple Music continues to thrive as a major player in the global music streaming market, competing directly with services like Spotify and Amazon Music.
Its deep integration with Apple’s devices and services ensures a seamless user experience, contributing to its ongoing growth.
How many active Apple devices are there?
Apple’s ecosystem continues to grow, reaching new heights with the number of active devices worldwide.
As of 2023, there are around 2.2 billion active Apple devices, encompassing iPhones, iPads, Macs, Apple Watches, and other products.
This growth is a testament to Apple’s loyal customer base and the company’s ability to continuously deliver high-quality, innovative products.
| Year | Active Apple Devices |
|---|---|
| 2015 | 1.05 billion |
| 2016 | 1.20 billion |
| 2017 | 1.30 billion |
| 2018 | 1.40 billion |
| 2019 | 1.50 billion |
| 2020 | 1.65 billion |
| 2021 | 1.90 billion |
| 2022 | 2.05 billion |
| 2023 | 2.20 billion |
- The number of active Apple devices has doubled since 2015, when Apple reported just over 1 billion active devices.
- Apple saw significant growth between 2020 and 2021, driven by increased demand for devices during the global pandemic.
- In 2023, Apple reached 2.2 billion active devices, showing continued global adoption across its product lines.
The chart above highlights the impressive expansion of Apple’s ecosystem, with steady growth across nearly a decade.
How many apps are in the Apple App Store?
The Apple App Store remains one of the largest digital marketplaces in the world.
Since its launch in 2008, the number of apps available has grown exponentially, reflecting Apple’s significant influence on the mobile app ecosystem.
Recent data shows the Apple App Store has 3.84 million apps, including games, productivity tools, social media platforms, and more.
Below is a detailed breakdown of the number of available apps from 2008 to 2023:
| Year | Number of Apps in the Apple App Store |
|---|---|
| July 2008 | 49,538 |
| July 2009 | 71,707 |
| July 2010 | 153,573 |
| July 2011 | 281,298 |
| July 2012 | 452,974 |
| July 2013 | 715,364 |
| July 2014 | 958,048 |
| July 2015 | 1,404,576 |
| July 2016 | 1,975,112 |
| July 2017 | 2,338,835 |
| July 2018 | 2,450,223 |
| July 2019 | 3,062,241 |
| July 2020 | 3,420,161 |
| July 2021 | 3,596,054 |
| July 2022 | 3,800,187 |
| July 2023 | 3,835,661 |
- The number of available apps grew from 49,538 in 2008 to over 3.83 million by 2023.
- Between 2015 and 2020, the app count increased more than twice, showing rapid developer engagement and user demand.
- 2020-2023 saw a slower growth phase, reaching 3.83 million apps in 2023.
How many games are in the Apple App Store?
Games have played a significant role in the success of the Apple App Store. As of July 2023, there are 1.02 million games available for download on the App Store.
Below is a detailed breakdown of the number of available games from 2008 to 2023:
| Year | Number of Games in the Apple App Store |
|---|---|
| July 2008 | 44,678 |
| July 2009 | 50,410 |
| July 2010 | 65,729 |
| July 2011 | 89,499 |
| July 2012 | 118,993 |
| July 2013 | 162,548 |
| July 2014 | 223,988 |
| July 2015 | 396,094 |
| July 2016 | 631,091 |
| July 2017 | 783,269 |
| July 2018 | 811,911 |
| July 2019 | 903,489 |
| July 2020 | 957,390 |
| July 2021 | 984,198 |
| July 2022 | 1,014,128 |
| July 2023 | 1,021,172 |
- The number of available games increased from 44,678 in 2008 to over 1.02 million in 2023, reflecting the platform’s importance to mobile gaming.
- Between 2015 and 2023, the number of games more than doubled, reaching over 1 million by 2022.
- July 2023 marks the highest number of games ever available on the Apple App Store.
How many people work at Apple?
Apple is one of the largest employers in the technology sector, and its workforce has grown steadily over the years. As of 2023, Apple employs 161,000 people worldwide.
Below is a breakdown of Apple’s employee count from 2005 to 2023, along with the percentage change each year:
| Year | Number of Apple Employees | % Change |
|---|---|---|
| 2005 | 14,800 | – |
| 2006 | 17,790 | 20.20% |
| 2007 | 21,600 | 21.44% |
| 2008 | 32,000 | 48.15% |
| 2009 | 34,300 | 7.19% |
| 2010 | 46,600 | 35.94% |
| 2011 | 60,400 | 29.68% |
| 2012 | 72,800 | 20.50% |
| 2013 | 80,300 | 10.27% |
| 2014 | 92,600 | 15.34% |
| 2015 | 110,000 | 18.80% |
| 2016 | 116,000 | 5.45% |
| 2017 | 123,000 | 6.03% |
| 2018 | 132,000 | 7.32% |
| 2019 | 137,000 | 3.79% |
| 2020 | 147,000 | 7.30% |
| 2021 | 154,000 | 4.76% |
| 2022 | 164,000 | 6.49% |
| 2023 | 161,000 | -1.83% |
| 2024 | 164,000 | 1.86% |
- Apple’s workforce grew from 14,800 employees in 2005 to a peak of 164,000 employees in 2022.
- The largest increase occurred in 2008, when the employee count jumped by 48.15%, reflecting the growth driven by the iPhone and global expansion.
- The employee count dropped slightly in 2023 by 1.83%, showing a slight decrease likely related to economic and restructuring efforts.
This chart clearly illustrates the rapid growth in Apple’s employee base, driven by the company’s expansion into new technologies and services over the past 15 years.
Conclusion
Apple’s performance across various product categories and regions demonstrates its dominance in the tech industry.
The company’s influence is undeniable, from record-breaking annual and quarterly revenues to the increasing number of active devices worldwide.
Apple’s ability to innovate and diversify its offerings, particularly in services and wearables, ensures it remains resilient in the face of market challenges.
As we move into 2024, with over 2.2 billion active devices and continued expansion in sectors like music streaming and app ecosystems, Apple is well-positioned to maintain its leadership and shape the future of technology.
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