How Many People Use MacOS? [Important MacOS Stats For 2024]
The Apple Mac remains a dominant force in personal computing, and it is known for its innovative design and robust performance.
As of 2024, the Mac has seen significant growth in both user base and market influence.
This article delves into the latest and most comprehensive statistics on Mac usage, market share, and demographic insights.
Important Mac stats: Editor’s choice
Here are some of the most important statistics about Macs in 2024:
- Globally, approximately 100.4 million people use Macs in 2024.
- As of early 2024, macOS Ventura has an adoption rate of approximately 74.1% among Mac users.
- macOS has a 29.62% share of the U.S. desktop OS market.
- Macs hold a 15.1% share of the global PC market in 2024.
- Apple’s Macintosh line generated $42.3 billion in global revenue in 2024.
- The United States accounts for 40.3% of the global Mac user base in 2024.
- Around 55.7% of Mac users in 2024 are aged 18-34.
- 66% of Mac users are female.
- macOS Sonoma has an 80.2% adoption rate among Mac users.
The table below provides a quick overview of the most important Mac statistics for 2024.
It’s designed for ease of use, allowing you to quickly grasp key insights about Mac usage, market share, demographics, and financial performance.
| Statistic | Figure |
|---|---|
| Total Mac Users | 100.4 Million |
| Global PC Market Share | 15.1% |
| Annual Macintosh Revenue | $42.3 Billion |
| macOS Ventura Adoption | 74.1% |
| U.S. Mac User Base | 40.3% |
| Users Aged 18-34 | 55.7% |
| macOS U.S. Desktop Market Share | 29.62% |
| Female Mac Users | 66% |
Global Mac user base and market share
As of 2024, the global Mac user base has grown to approximately 100.4 million.
This increase in adoption is significant, driven by the strong demand for Apple’s ecosystem, which integrates seamlessly with other Apple products.
Detailed market share insights
- Global PC Market Share: Macs currently hold a 15.1% share of the worldwide PC market. Despite intense competition, Apple’s brand loyalty and continuous innovation help maintain its market share.
- U.S. Market Share: MacOS commands 29.62% of the desktop OS market in the United States, showcasing its strong presence in a competitive landscape.
Mac user demographic stats
The Mac user base is diverse, with varying distribution across countries, age groups, and gender.
Geographic distribution of Mac users
- 40.3% of the world’s Mac users reside in the United States.
- 30.2% of Mac users are based in Europe, with the U.K., Germany, and France leading in adoption.
- 20.5% of Mac users are in Asia, with significant growth in Japan and China.
- The remaining 9% of Mac users are spread across Latin America, Africa, and Oceania.
Age group breakdown
- 55.7% of Mac users are aged 18-34, driven by the appeal of Macs for education and professional use.
- 30.4% of Mac users fall within the 35-54 age group, often using Macs for professional tasks.
- 13.9% of Mac users are 55 and older, a smaller but loyal segment.
Mac user’s gender distribution
- 34% of Mac users are male.
- 66% of Mac users are female, highlighting a solid preference for Macs among women.
Macintosh revenue and financial performance
Apple’s Mac lineup continues to be a significant revenue driver for the company.
- The Macintosh line generated $42.3 billion in revenue in 2024, a 10.4% increase from the previous year.
- Over the past decade, Mac revenue has steadily increased from $13.6 billion in 2009 to $42.3 billion in 2024.
Mac’s popularity in professional sectors
Macs are particularly popular in creative and professional sectors:
- Creative Professionals: 87% of engineering professionals use macOS to execute tasks due to its Unix-based stability and performance.
- Software Development: macOS is used by 44% of software developers globally, thanks to its robust environment for coding and app development.
- Education Sector: In the U.S., 23% of educational institutions use Macs, particularly in higher education, where reliability and performance are essential.
Mac hardware popularity
- MacBook Air: The most popular model, especially among students and professionals.
- MacBook Pro: Favored by professionals requiring high performance.
- iMac: Popular among creative professionals for its all-in-one design.
Trend Mac statistics for 2024
- Apple Mac’s expected revenue in the first quarter of 2024 is USD 7.78 billion.
- In the United States, 31% of MacBook users are between 25 and 34, reflecting a solid preference among younger adults.
- 40% of MacBook users use them for gaming, and 35% for coding and programming.
- Apple Arcade has become a popular platform, with 100 million Mac users engaging with it on their laptops.
Final thoughts
The Mac continues to solidify its position as a leader in the personal computing space, with a growing user base, significant revenue generation, and substantial market share, especially in the U.S.
The detailed statistics and trends for 2024 indicate a bright future for the Mac ecosystem, particularly in professional sectors and education.
